Validate the idea.
Then build it.
Describe a business idea in one paragraph. Four models research the market, find the competitors, project the unit economics and score it on six dimensions. The report is ready in about a minute, and every idea becomes a public page unless you keep it private.
Do not guess the market. Simulate it.
AI Cohort Simulation pitches an idea to thousands of simulated people across 1,000 regions and reports who would adopt it, what they would pay and why the rest hesitate. The result is a distribution, not a verdict, so you can see where the fit is strong and where it is not.
- 011,000 simulated regions and 26 customer segments
- 02Grounded in live X sentiment through Grok
- 03Willingness to pay reported per region
- 04Every respondent's reasoning is inspectable
One paragraph in. A scored report out.
Timings are typical for a one-paragraph idea; deep competitor searches can take longer.
One paragraph in plain language: the problem, who has it, and how you would charge. Similar ideas already in the database surface while you type.
Perplexity and Tavily pull market and competitor data, Grok reads X sentiment, and GPT scores the idea on market, competition, profitability, feasibility, uniqueness and scalability.
A public page with the score breakdown, competitors, unit economics, a roadmap and a PRD. Share it, keep it private, or invite a co-founder.
Everything a first investor would ask about.
Each report is assembled from market research, competitor data and trend signals, and every number is cited to its source.
AI cohort simulation
Pitch the idea to thousands of simulated people across 1,000 regions, grounded in live X sentiment, and read the adoption and willingness-to-pay distribution.
Validation score
A 0–100 score weighted across market potential, competition, profitability, feasibility, uniqueness and scalability.
Unit economics
Estimated CAC, LTV, payback period and a month-by-month revenue projection, each with its assumptions and sources.
Competitor map
Existing players, what they charge, where they are weak, and the gap the idea would need to occupy.
Starting strategy
A step-by-step launch plan, a roadmap and a draft PRD you can hand to a builder or paste into a coding agent.
Cloning opportunities
Proven models in other markets that the idea could adapt, with the localisation work called out.
Public idea database
Thousands of validated ideas, ranked and filterable by category, each with its full report and score history.
No idea yet? Start from one that is already scored.
The same pipeline that validates your idea also generates ideas from trend data. Browse them by category, read the full report, and take one as a starting point.
- Grok
- Trend and sentiment signal from X
- Gemini
- Idea generation and market framing
- Perplexity
- Cited market and competitor research
- GPT
- Scoring, roadmap and PRD
Funding rounds, launches and consumer sentiment are read across markets every day.
Patterns from businesses that worked are recombined into new candidates, about fifty a day.
Each candidate runs through the same six-dimension scoring as a user-submitted idea.
Candidates that clear the bar become public reports with roadmap, PRD and unit economics.
Good ideas need a team. Find yours on the idea page.
Every report lists the founders who want to build it. Express interest, share a profile, and match on complementary skills.
Find a validated idea you would build.
Say you want to build it and share a short founder profile.
See the other interested founders and their complementary skills.
Connect, form the team, and take the report as your brief.
- 01Background and skills
- 02Experience level
- 03Commitment: part-time, full-time or advisor
- 04Primary role: technical, business, marketing or design
- 05Location, for local or remote work
- 06LinkedIn profile
Questions founders ask first.
- What does Idea2.work do?
- You describe a business idea in one paragraph. Idea2.work researches the market and competitors, projects unit economics, scores the idea on six dimensions and writes a roadmap and PRD, in about a minute.
- How is the validation score calculated?
- The 0–100 score is a weighted average of market potential (25%), profitability (20%), feasibility (20%), competition (15%), uniqueness (10%) and scalability (10%), each judged from cited research.
- Is validating an idea free?
- Yes. Validation is free with an account. Keeping a report private and running AI cohort simulations are premium features.
- What is AI cohort simulation?
- It pitches the idea to thousands of simulated respondents across 1,000 regions, grounded in live X sentiment, and reports adoption intent and willingness to pay as a distribution rather than a single verdict.
- Are the reports public?
- Ideas are public by default and become indexed pages in the idea database. Premium users can keep their reports private.
Validate the next idea before you spend a weekend on it.
Validation is free with an account. Private reports and cohort simulations are on the premium plan.